Alaska Milk introduces Gatas for Breakfast to children of Cebu


One thousand five hundred school children of the Mactan Elementary School, M.L. Quezon Street, Mactan were formally introduced to the Alaska Milk Gatas for Breakfast movement which aims to encourage Filipino children to adopt a healthy and active lifestyle starting with a nutritious breakfast of milk.

Alaska IronKids participants, Ironman champions like Pete Jacobs, Caroline Steffen and other triathlon professionals including Tri-Aspire Team coach Matt O’Halloran and Filipino Elites Banjo Northe and Jenny Guerrero shared a nutritious breakfast of Alaska Milk with Grades 4, 5 and 6 students of the elementary school on Friday, August 1.

Alaska Milk and Sunrise Events, Inc. President and CEO Wilfred Steven Uytengsu expressed his gratitude to the school officials for their warm and appreciative welcome.

“We’re grateful for the being invited to your school, the Mactan Elementary School. Gatas for Breakfast means to encourage an active and healthy lifestyle. We want to start each day properly, combine exercise with a healthy breakfast including drinking a glass of milk,” said Uytengsu.

The school children and 75 grade school teachers came early at 6 a.m. to participate in the activity. They joined in the program of activities which included a choreographed dancercise.

Master Teacher II Edeliza Sobiono said they appreciated the opportunity to be the first school in the Visayas to host the Gatas for Breakfast movement.

“We’re very happy and fortunate to be the school chosen for this launch project. It is a big honor for our school. Gatas for Breakfast in the morning is very important. First of all it encourages the children to drink milk and live a healthy lifestyle,” said Sobiono.

“Because of this healthy, early start the children perform better the rest of the day. The ultimate goal is for the student to perform well in school. We want healthy, intelligent and functional graduates of our school and this movement helps in that.”

Part of the program is the dancercise with a choreographer flown in from Manila who helped the students and the teachers practice their dance a day before the activity.

After the vigorous exercise and program everyone was served Alaska Sweet Milk and pastries.

The Alaska Gatas for Breakfast movement kicked off last June 1 during the Alaska World Milk Day. It encourages everyone to start their day right with a nutritious breakfast of Alaska Milk.

The effort aims to foster health consciousness among individuals and families through the combination of exercise and proper nutrition. It is Alaska’s way of helping fight against the increasing number of overweight and undernourished children in the country.

According to the 6th National Nutrition Survey conducted by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI) two out of 10 Filipino children, 10 years old and below, are overweight while three out of 10 children are undernourished. These results were not surprising since children today prefer to stay indoors, glued to the TV or playing video games instead of playing outside with their friends.

But the inactive landscape is slowly changing in recent years thanks to pioneering sports program like the Alaska IronKids Philippines.

For live Twitter updates, follow @ALASKAsportshub or search the hash tags #Alakasironkids, #GastasforBreakfast and #MilkSelfie.