Run out to Mactan Elementary School launches 2016 Alaska IronKids


MACTAN, Cebu – Alaska Milk launched the 2016 Alaska IronKids Triathlon Cebu with the run out of the participating children as well as the competitors of the 2016 Cobra Energy Drink Ironman Asia Pacific Championship Presented by Ford from Mactan Shangri-La to the Mactan Elementary School at 7 a.m., Aug. 5, Friday.

The run out was in support of the Alaska Milk advocacy for better nutrition of children.

Mactan Elementary School Principal Julieto Rosales, all the teachers and Grade 1 and Grade 3 students welcomed the participants who were given a rousing applause when they arrived from their run from Mactan Shangri-La. Mactan Elementary School has a population of close to 4,000 students handled by 79 teachers.

Rosales expressed his gratitude for Alaska Milk for helping teach the children the value of an early morning exercise and a nutritious and healthy breakfast of milk.

Alaska Milk Marketing Director Blen Fernando thanked the school officials for the warm welcome even as she explained the importance of proper nutrition and starting the day right with exercise and a proper breakfast.

The teachers and students of the school presented a play which explained the nutrients derived from a nutritious breakfast which included milk. Another group of teachers and students performed a dance number to the tune of “Alaska Gatas for Breakfast.” The morning ended with a milk toast and a healthy nutritious breakfast for the children and the teachers courtesy of Alaska Milk Corporation.

The 2016 Alaska IronKids Triathlon Cebu is the culmination of a year-long calendar of triathlon activities for young boys and girls who are six to 14 years old.

More than just a race, it is a venue for families to bond in a shared activity, giving the parents a chance to show their children that being physically fit and healthy is more fun. It also fosters the importance of starting the day right with a combination of exercise and proper nutrition.

Alaska IronKids promotes “outdoor play” through the ALASKA NUTRITION. ACTION. CHAMPION. Program. Alaska is committed to provide proper nutrition and instill an active lifestyle in order to shape and prepare Filipino children to be winners in life. The program is also a response to the growing obesity rates in the Philippines, especially in the more urbanized areas.

The Alaska IronKids Triathlon Cebu encourages children to drop their video game consoles, cellphones, stop watching TV inside their living rooms and encourage them to swim, bike and run outdoors to play. It provides boys and girls, six (6) to fourteen (14) years old, another year-long calendar of fun and exciting races.

The Alaska IronKids is another program of Alaska Milk in response to the latest national study conducted by the Food and Nutrition Research Institute (FNRI) and the Department of Science and Technology (DOST) of the prevalence of obesity and malnutrition. Two out of 10 children are overweight while three out of 10 are undernourished. Alaska Milk performs its share in nation-building by organizing and promoting such events.